Increased app installs by 928% | Startup Digital Marketing

How We Achieved 928% Growth in App Installs

1. Identifying Untapped Marketing Channels

Our client was a startup in the crowded F&B aggregator space. The client did not have the money to bid against the bigger players in the market for google and social media ads.


Our first task was to assess their target customer and then figure out what space they occupy that has not yet been infiltrated by their competitors. We decided to market our client’s app on Facebook community groups.

2. Crafting Organic, Community-Friendly Copy

Facebook users on community groups are there to get authentic suggestions & recommendations. No one wants to feel as though they are being sold to.


The copywriters at Team Donut understood this and accordingly created a list-icle for a savings group that was pinned by the group admins resulting in even greater exposure for the client’s brand. For another community group, the copywriter’s appealed the user’s community support sentiment to draw installs for the client app.