Team Donut was tasked to create collaterals announcing Barbecue Delight's Ramadan menu & pricing in a manner that reflected the brand and caught the attention of consumers walking by the restaurant.
The restaurant is located in JBR, Dubai, and receives footfall from tourists in the surrounding area. The collateral needed to be simple to read, informative yet not too text heavy, eye-catching, and most of all relevant to the brand identity.
The brand is inspired by Pakistani truck art as is reflected in the interiors. The team used that inspiration to design an eye-catching banner announcing the Ramadan menu and a similar a5 flyer for distribution.
The bold red background paired with the bright yellow and teal elements stand out nicely and the design carries well on print and on socials.
As with everything that team Donut does, we like to quantify + qualify the success of our design. For this, we monitored socials for story tags during the Ramadan season. Interestingly, almost all the guests who shared pictures of their meals also shared pictures of the Ramadan buffet flyer or roll-up. This is unusual as most people do not really take pictures of collaterals.
The restaurant team on the ground also reported higher levels of engagement from passers-by who were attracted by the roll-up banner at the entrance of the restaurant.
So how did Nooren Khan, our creative director make a successful collateral? "Stick to the branding guidelines, be bold with color, and alignment, alignment & alignment."