F&B websites need to be crisp, display key values, and enable users to order now quickly.
With NKD Pizza we faced an additional challenge (or an opportunity) of needing to inform the customer of features in the ingredients that make it attractive to the health conscious consumer.
Restaurant Website Design Strategy
Balancing Health & Indulgence
This was a challenge because Pizzas are technically fast food, something indulgent and cheat-worthy.
Healthy Pizzas are typically confusing and almost an oxymoron in of itself.
And a large chunk of the consumer market doesn’t want healthy pizzas. They want cheat-worthy Pizzas
Website UI/UX Redesign
NKD’s Pizzas however are simply better versions of the same old pizzas. They use fresh ingredients, better quality dough and are freshly prepared. This is at the key of what makes them delicious to consume. And this is the key messaging that we successfully got across.
Our goal with the new website was to inform the user about the merits of this pizza and then swiftly direct them to the order now page.
Results of the Website Redesign
After implementing the new website, the team observed a 4-5 points increase in Google quality scores across multiple pizza-related broad keywords.
Transform Your Restaurant Website with Donut Media
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